Music For Stories is an international brand for online music. The website is subscription-based and hosts a music library filled with authentic audio for various projects. Whether you need music for a film, a TV production, or a jingle for a radio station, it’s all available here.

There was a need for a current email newsletter to keep members directly updated on new audio productions and maintain high engagement.

The only two requirements were: staying true to the brand identity and using a modern, inspiring visual layout.

An open-ended project like this is always an exciting challenge. We started by conducting a brief analysis of similar newsletters to determine a unique approach. This resulted in a strategic seven-part layout. Each section includes a visual CTA link in the form of a play button, directing users to the library.

1. An animated GIF header featuring the logo and slogan as eye candy.
2. A section showcasing new productions.
3. A 360˚ spatial overview of categories, playfully hinting at a surround speaker for a sense of familiarity.
4. A section with statistics to add extra news value.
5. A “spotlight” section to highlight a song or album.
6. A business-focused, informative section.
7. A footer.

The spatial and colorful design gives the newsletter a calm, modern, and professional feel, even with the abundance of information and CTAs.